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WHY INVEST IN
SOCCER IN THE U.S.

Strong Youth Investment

Over 3.2 million registered youth players

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2nd most popular sport

Among Americans aged 12-24.

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Most popular sport among Hispanics (ESPN)

About 60 million Hispanics in the US (18.3% of the population, 23% by 2023) (CNN).
56% of Hispanics follow soccer on a regular basis and 25.5% consider soccer their favorite spectator sport (YouGov Research).

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Strong Audience

The 2014 FIFA World Cup Final had over 26.5 million viewers in the U.S. alone.

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Soccer is worth hundreds of millions of dollars in TV revenue to U.S. networks

During the 2015 Women’s World Cup alone, Fox earned an impressive $40 million in ad revenue ($23 million above estimates).

CALIFORNIA
THE SOCCER STATE

The state that produces the most MLS players (SoccerWire) 

500,000+ soccer players registered

at the youth level, more than

15% of U.S.’s total

(US Youth Soccer)

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The most popular soccer state in the country

Home to more than 250,000 registered girl soccer players

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California is a women soccer stronghold
(LA Times)

At the top of Club Soccer National

Team Rankings

(Top Drawer Soccer)

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Several youth club academies
in California

SBSC MAIN EVENTS
OF THE YEAR - 2021

• SouthWest Soccer (March):

1,890 Athletes – 126 Teams


• Coast Soccer League Spring (March-June):

17,970 Athletes – 1,198 Teams


• CalSouth (May):

6,930 Athletes – 385 Teams


• SouthWest Soccer & CalSouth Spring Madness (May-June): 10,135 Athletes – 441 Teams

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• SouthWest Soccer & Wounded Warrior (July):

1,890 Athletes – 126 Teams

• L.A. Power (August):

954 Athletes – 53 Teams

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• Copa Alianza (August):

5,890 Athletes – 191 Teams


• SouthWest Soccer Summer Classic (August):

4,200 Athletes – 280 Teams


• SouthWest Soccer Labor Day Cup (September):

1,890 Athletes – 126 Teams


• Coast Soccer Fall League (September-December):

36,270 Athletes – 2,418 Team

SBSC
demographics

Youth soccer 2021

​

• Over 88,00 Athletes
• Over 350,00 attendees
• Over 5,500 team games

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SPONSORSHIP
OPPORTUNITIES

Official Seed Suplier

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Host local Events

Signature Exposure

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Digital & Printed Media

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Marketing Activations

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• Naming Rights
• Fence screen panels around the perimeter of the complex
• A-frames banners around the Premium Fields (split)
• Wall murals on the perimeter facing the inside of the complex
• Company logo and link on complex website (every page)
• Backdrop, plus one mention per week on social media pages (Facebook and Instagram)
• Printed media – company logo on partners page
• Host community events
• Marketing activations during complex events
• Ability to host non-athletic events like dog shows, concerts, fairs, cross-fit, etc
• Customized packages

CORPORATE
PARTNERSHIP
STRATEGY

Limited Opportunity

High Impact and Awareness

​Limited Partners

Significant Exposure

“Own the complex”

​Endless Activation Options

ACTIVATIONS
OPPORTUNITIES

Meeting Point

Events for employees and partners

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Branding Showcase

For products and services

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Social Media

Complex' website an App

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Social Actions

Valorization of sport through social actions

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Activation and Sales

Licensed products related to the event

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Sustainable Actions

Before, during and after events

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