WHY INVEST IN
SOCCER IN THE U.S.
Strong Youth Investment
Over 3.2 million registered youth players
2nd most popular sport
Among Americans aged 12-24.
Most popular sport among Hispanics (ESPN)
About 60 million Hispanics in the US (18.3% of the population, 23% by 2023) (CNN).
56% of Hispanics follow soccer on a regular basis and 25.5% consider soccer their favorite spectator sport (YouGov Research).
Strong Audience
The 2014 FIFA World Cup Final had over 26.5 million viewers in the U.S. alone.
Soccer is worth hundreds of millions of dollars in TV revenue to U.S. networks
During the 2015 Women’s World Cup alone, Fox earned an impressive $40 million in ad revenue ($23 million above estimates).
CALIFORNIA
THE SOCCER STATE
The state that produces the most MLS players (SoccerWire)
500,000+ soccer players registered
at the youth level, more than
15% of U.S.’s total
(US Youth Soccer)
The most popular soccer state in the country
Home to more than 250,000 registered girl soccer players
California is a women soccer stronghold
(LA Times)
At the top of Club Soccer National
Team Rankings
(Top Drawer Soccer)
Several youth club academies
in California
SBSC MAIN EVENTS
OF THE YEAR - 2021
• SouthWest Soccer (March):
1,890 Athletes – 126 Teams
• Coast Soccer League Spring (March-June):
17,970 Athletes – 1,198 Teams
• CalSouth (May):
6,930 Athletes – 385 Teams
• SouthWest Soccer & CalSouth Spring Madness (May-June): 10,135 Athletes – 441 Teams
​
• SouthWest Soccer & Wounded Warrior (July):
1,890 Athletes – 126 Teams
• L.A. Power (August):
954 Athletes – 53 Teams
​
• Copa Alianza (August):
5,890 Athletes – 191 Teams
• SouthWest Soccer Summer Classic (August):
4,200 Athletes – 280 Teams
• SouthWest Soccer Labor Day Cup (September):
1,890 Athletes – 126 Teams
• Coast Soccer Fall League (September-December):
36,270 Athletes – 2,418 Team
SBSC
demographics
Youth soccer 2021
​
• Over 88,00 Athletes
• Over 350,00 attendees
• Over 5,500 team games
SPONSORSHIP
OPPORTUNITIES
Official Seed Suplier
Host local Events
Signature Exposure
Digital & Printed Media
Marketing Activations
• Naming Rights
• Fence screen panels around the perimeter of the complex
• A-frames banners around the Premium Fields (split)
• Wall murals on the perimeter facing the inside of the complex
• Company logo and link on complex website (every page)
• Backdrop, plus one mention per week on social media pages (Facebook and Instagram)
• Printed media – company logo on partners page
• Host community events
• Marketing activations during complex events
• Ability to host non-athletic events like dog shows, concerts, fairs, cross-fit, etc
• Customized packages
CORPORATE
PARTNERSHIP
STRATEGY
Limited Opportunity
High Impact and Awareness
​Limited Partners
Significant Exposure
“Own the complex”
​Endless Activation Options
ACTIVATIONS
OPPORTUNITIES
Meeting Point
Events for employees and partners
Branding Showcase
For products and services
Social Media
Complex' website an App
Social Actions
Valorization of sport through social actions
Activation and Sales
Licensed products related to the event
Sustainable Actions
Before, during and after events